LinkedIN and Twitter double-bill

LinkedIN workshop

So you're on LinkedIN, but are you using it to build your business, save you time, advertise your products, establish your expertise, make the most of your contacts and network with new potential clients?  LinkedIN is now generating valuable revenue for us, and it costs nothing to use it the way we do. 

This session will take you from amateur dabbler to professional networker.  You will understand which activities give you the most exposure, which will raise your ranking on LinkedIN, which aren't worth doing, and how to use LinkedIN's permission-based marketing tools to drip-feed your marketing message to your audience every day of the week - free of charge.

"The live workshop style is a great taster and introduction to social networking, is full of tips and tricks and will save you HOURS of time compared to DIY – that's why I recommend you attend."

Using real life examples and case studies, plus hands-on activities, we'll cover:

• Getting started.
• Top ten mistakes to avoid.
• The one, the only - make sure you grab your unique public profile address.
  
• How to make an impact with your online profile.
• LinkedIN etiquette - don't show up "naked"!
  
• Take your network online & Make your network online.
• Questions and Answers versus Groups.
• How to prove your expertise by ASKING the right questions.
• Don't get lost in the crowd! - Find your niche and use it.
• When recommendations do more harm than good.
  
• Your Social Networking action plan: what to do and how often.
• Freemium services explained - or how LinkedIN uses your information.
  
• LinkedIn and beyond:
  • Creating your Company's LinkedIN homepage
  • Creating Events
  • Sharing News
  • Integrating Twitter
  • Applications with attitude

You'll get the most from the workshop if you have already signed up to LinkedIn beforehand, and had a look around.

Twitter Workshop

Don't Twitter - just tweet!  Once we've got you started on Twitter, with a profile and routine, we'll look at how to maximise Twitter's potential for growing your business or brand. There are hundreds of Twitter applications out there, which ones are right for you?  Using tried and tested tactics Liz will show you how to build up a following of relevant Twitter users, and how to find the ones you should follow yourself.  How to use Twitter to reduce your emails, connect with your networks, and feed your brand message across all social networking platforms

This hands-on workshop will cover:

• The Social Web - an introduction.
• What is Twitter? and how does it fit into Social Networking?
• What will it do for my business? - Marketing, Accounting, PR etc.
• Signing up.
  
• What to put on my profile page, and standing out from the crowd.
  
• Do I need an identity for my business as WELL as myself?
  
• How Twitter has saved businesses time and money.
• What do I use Twitter for? - some case studies and examples.
• Twitter applications to make my life easier.
• Getting started, and building my network.
  

We are accredited by the Institute of IT Training.

YOU CAN BRING YOUR OWN LAPTOP, OR WE WILL PROVIDE ONE

"I've been using LinkedIN for 4 years, and learnt more in one morning with Liz than in all that time."

"Friendly, useful, explained clearly.  Thank you!!"

"I just wanted to drop you an email to thank you for the excellent introduction into LinkedIn and its benefits, yesterday.  It was very interesting and a real help."

"Seriously useful"

View more testimonials at www.linkedin.com/in/lizcable